Startups

Starting a business can be one of the most exciting things you’ll ever do. I know how it feels as I’ve been there myself. I also know that there is no such thing as “build it and they will come”, there’s no overnight success story that is not the result of much hard work behind the scenes.

 

Understanding that you can do anything, but not everything, is the first step towards determining what you should outsource in order to focus on those areas of your business that need your undivided attention. Marketing for start-ups is often a challenge because resources are limited, whether it’s time, money, skill and experience.

 

If you find that marketing your business is one area that could do with support, let’s have a chat and see how I can help you. We can take a look at how to combine your goals with the right marketing strategy, see how content marketing can help you grow your digital presence organically or even how you would like to position your brand.

 

I will make sure that every effort, no matter how small, is well-planned and flawlessly completed.

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Small Businesses

The success story of every business begins with goals. As your business grows and changes, you may find that you have to adapt the way you win customers and create awareness.

 

Small businesses have the advantage that they can usually act quicker than large organisations and will see results fast, and the one tactic that levels the playing field is online organic growth. I can show you how to generate leads, spread awareness, grow your reputation and acquire - and retain - customers.

 

Together we can look at your existing marketing strategy – what works, what could be improved? Are you considering the best methods for you to engage with potential customers?

 

Whether you have a new marketing campaign to plan, a new product or service to launch or need to rapidly scale up your marketing activities for a short period, we can have an informal chat to see how I can help you.

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Independent Schools

Marketing for independent schools is different. For some schools marketing is a dirty word, as is the concept of ‘selling’. Working for one of the top 10 Scottish independent schools I learned that parents are seldom seen as customers, and educating pupils is understood to be a calling more than a service.

 

Many headmasters and boards of governors recognise that in today’s market parents have many options, and their choices about their children’s education are based on very personal preferences and emotions that may not always be obvious to the school.

 

Distinctive and consistent school branding not only expresses a school’s standards of excellence but will also make a difference in the way in which schools:

 

• Attract the best staff

• Recruit new students

• Increase current families' confidence and approval

• Improve their profile in the local community

• Engage with other schools, alumni or businesses

 

Whether you have a full in-house marketing team and need a review of current best practise or help with social media, or require regular marketing support, I look forward to discussing your options with you.